## Auth0 pricing

Pricing page: https://auth0.com/pricing. Verified 2026-10-22.
Lock-in: Medium: password hashes can be exported via support; rules and actions need rewriting.

### Free (`free`): $0/month base
- Monthly active users: 25,000 included; then: $0
- Limit: 25,000 mau (upgrade)
- Includes: commercial_use, auth.email_password, auth.google, auth.apple, auth.magic_link, auth.saml_sso, auth.organizations
- Note: Up to 25,000 MAU. No MFA. Includes 1 enterprise connection (plus unlimited Okta connections), 5 organisations and 1 custom domain (card verification required).

### B2C Essentials (`essentials`): $35/month base
- Monthly active users: 500 included; then: $0.07
- Limit: 50,000 mau (upgrade)
- Includes: commercial_use, team.multiple_seats, auth.email_password, auth.google, auth.apple, auth.magic_link, auth.mfa, region.eu, compliance.soc2, compliance.gdpr_dpa
- Not yet priced: Auth0 bills the next MAU band up (500, 1k, 2.5k, 5k, 7.5k, 10k, 20k, ...); between listed bands the estimate interpolates, so it can be low by up to one band step
- Note: $35 per 500 MAU up to 50,000 MAU ($70 at 1k, $700 at 10k, $3,500 at 50k). Pro MFA and Enterprise MFA included; custom domain; up to 10 organisations. No enterprise SSO connections. SOC 2, GDPR DPA and EU region are not named on the pricing page ('Compliance Certifications: Included'); carried over from the seed record.

### B2C Professional (`professional-b2c`): $240/month base
- Monthly active users: 1,000 included; up to 1,500: $0.203333333; up to 4,000: $0.182; up to 6,500: $0.08; then: $0.16
- Limit: 20,000 mau (upgrade)
- Includes: commercial_use, team.multiple_seats, auth.email_password, auth.google, auth.apple, auth.magic_link, auth.mfa, region.eu, compliance.soc2, compliance.gdpr_dpa
- Not yet priced: Auth0 bills the next MAU band up (500, 1k, 2.5k, 5k, 7.5k, 10k, 20k, ...); between listed bands the estimate interpolates, so it can be low by up to one band step
- Note: Listed bands: $240 (1k), $545 (2.5k), $1,000 (5k), $1,200 (7.5k), $1,600 (10k), $3,200 (20k); above 20k contact sales. No enterprise SSO connections. SOC 2, GDPR DPA and EU region are not named on the pricing page ('Compliance Certifications: Included'); carried over from the seed record.

### B2B Essentials (`essentials-b2b`): $150/month base
- Monthly active users: 500 included; up to 500: $0.3; up to 2,000: $0.266666667; up to 4,500: $0.24; up to 7,000: $0.17; up to 9,500: $0.15; then: $0.17
- Limit: 20,000 mau (upgrade)
- Includes: commercial_use, team.multiple_seats, auth.email_password, auth.google, auth.apple, auth.magic_link, auth.mfa, auth.organizations, auth.saml_sso, region.eu, compliance.soc2, compliance.gdpr_dpa
- Not yet priced: Auth0 bills the next MAU band up (500, 1k, 2.5k, 5k, 7.5k, 10k, 20k, ...); between listed bands the estimate interpolates, so it can be low by up to one band step, enterprise SSO connections beyond 3 ($100/mo each), Enterprise MFA add-on ($100/mo)
- Note: Listed bands: $150 (500), $300 (1k), $700 (2.5k), $1,300 (5k), $1,725 (7.5k), $2,100 (10k), $3,800 (20k); above 20k contact sales. Unlimited organisations, 3 enterprise connections included. SOC 2, GDPR DPA and EU region are not named on the pricing page ('Compliance Certifications: Included'); carried over from the seed record.

### B2B Professional (`professional-b2b`): $800/month base
- Monthly active users: 1,000 included; up to 1,500: $0.266666667; up to 6,500: $0.12; then: $0.24
- Limit: 10,000 mau (upgrade)
- Includes: commercial_use, team.multiple_seats, auth.email_password, auth.google, auth.apple, auth.magic_link, auth.mfa, auth.organizations, auth.saml_sso, region.eu, compliance.soc2, compliance.gdpr_dpa
- Not yet priced: Auth0 bills the next MAU band up (500, 1k, 2.5k, 5k, 7.5k, 10k, 20k, ...); between listed bands the estimate interpolates, so it can be low by up to one band step, enterprise SSO connections beyond 5 ($100/mo each)
- Note: Listed bands: $800 (1k), $1,200 (2.5k), $1,500 (5k), $1,800 (7.5k), $2,400 (10k); above 10k contact sales. Enterprise MFA, unlimited organisations, 5 enterprise connections included. HIPAA BAA is now an Enterprise-only add-on. SOC 2, GDPR DPA and EU region are not named on the pricing page ('Compliance Certifications: Included'); carried over from the seed record.

**Sources**
- Auth0: verified 2026-10-22 (https://auth0.com/pricing)

Confidence: high.

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