Product and web analytics services compared: free tiers and pricing
16 product and web analytics services, each with its free tier and lowest paid price as read from its pricing page.
| Service | Free tier | Lowest paid price | Checked |
|---|---|---|---|
| Amplitude | Free: 2M events/month forever, unlimited seats | Plus from $0 (first 2M events free), priced by event volume | 2026-10-23 |
| Fathom Analytics | 7-day free trial (card required) | $15/mo for up to 100,000 pageviews, 50 sites | 2026-10-23 |
| Fullstory | Free: 30,000 sessions/month, 12 months retention | — | 2026-10-23 |
| Google Analytics | Free of charge | — | 2026-10-23 |
| Heap | Free plan | — | 2026-10-23 |
| Hotjar | Free: $0, 5% of sessions captured (max 10k) | Growth from $39/mo yearly ($49 monthly) | 2026-10-23 |
| LogRocket | 14-day free trial | — | 2026-10-23 |
| Microsoft Clarity | Free forever, no traffic limits | — | 2026-10-23 |
| Mixpanel | Free forever: up to 1M events/month | Growth from $0 (pay as you go past the free events); about $140/mo at the slider's default volume | 2026-10-23 |
| Plausible | 30-day free trial, no card | Starter $9/mo (10k pageviews) | 2026-10-23 |
| PostHog | 1M events/month free (resets monthly) | $0.00005 per event (1-2M), falling to $0.000009 above 250M | 2026-10-23 |
| RudderStack | Free forever: 250K events/month | Starter $265/mo for 1M events | 2026-10-23 |
| Segment | Free plan (start for free) | — | 2026-10-23 |
| Simple Analytics | Free for hobby sites (keeps the latest month of data) | $20/mo; +$20/mo per extra user | 2026-10-23 |
| Statsig | Free: 2M events and 50,000 session replays a month | Pro $150/mo: 5M events, then $0.05 per 1K events | 2026-10-23 |
| Umami | $0: up to 100K events/month | Pro $20/mo: 1M events, then $0.00003 per event | 2026-10-23 |

