Newsletter with paid tiers: what to build it with and what it costs
Write issues, email them to subscribers, and sell a paid tier with extra posts.
Sample PRD
- Posts and archive
- Email each issue
- Free and paid tiers
- Subscriber sign-in with magic links
What it needs
- Marketing / broadcast email: send each issue to every subscriber
- Subscriptions: the paid tier
- Magic links: subscribers sign in without a password
- Postgres: posts and subscribers
MVP: about 100 users, $16.50/mo
Someone with an idea or a solo founder. Built with an AI app builder: describe it and it builds and hosts it.
| What | Pick | Monthly |
|---|---|---|
| AI coding agent | Base44 Starter | $16 |
| Postmark Pro | $16.50 | |
| Payments | Stripe Standard (US cards) | $0.59 |
| Analytics & errors | PostHog Free | $0 |
Growth: about 10,000 users, $11.85/mo
A funded team or one with traction. Built with an AI coding agent for each of about 3 developers.
- Error tracking: know when something breaks
- Daily backups: daily backups once real people depend on it
| What | Pick | Monthly |
|---|---|---|
| AI coding agent | Augment Code Standard | $20 |
| Hosting | Heroku Basic dyno | $7 |
| Database | Neon Launch | $0.35 |
| Sign-in | Auth0 Free | $0 |
| Amazon SES A la carte | $4.50 | |
| Payments | Stripe Standard (US cards) | $59 |
| Analytics & errors | PostHog Pay as you go | $0 |
First cost jump: Heroku: listed plans end around here, so expect enterprise pricing (contact sales); costs from here are a lower bound on Basic dyno
Scale: about 100,000 users, $251.34/mo
An established product. Built with an AI coding agent with team billing and admin for about 10 developers.
- Error tracking: know when something breaks
- Daily backups: daily backups
- Point-in-time recovery: restore to any minute after a bad deploy
- Multi-factor authentication: two-factor sign-in for accounts worth stealing
| What | Pick | Monthly |
|---|---|---|
| AI coding agent | Augment Code Standard | $20 |
| Hosting | Fly.io Machine, shared-cpu-1x with 256MB RAM | $162.19 |
| Database | DigitalOcean Managed PostgreSQL Single node (1 vCPU, 1 GiB RAM, 10 GiB disk) | $15.15 |
| Sign-in | WorkOS AuthKit | $0 |
| Amazon SES A la carte | $45 | |
| Payments | Stripe Standard (US cards) | $590 |
| Analytics & errors | Sentry Team | $29 |
Assumed usage: A weekly issue to every subscriber, plus sign-in links.
What drives the cost
- Email volume: every issue goes to every subscriber
- Payment fees on paid subscriptions
- Hosting is small for a content site
Lock-in
Your list is portable as a CSV; paid subscriptions are tied to the payment processor.
Use this in Claude (with Kong Reviews connected at https://kongreviews.com/mcp)

