Auth0 pricing
Auth0 has 5 plans, with base fees from $0 to $800 a month. Prices were checked against Auth0's pricing page on 22 October 2026.
Category: Sign-in. Source: https://auth0.com/pricing.
Plans
| Plan | Base fee | Includes |
|---|---|---|
| Free | $0/mo | 25,000 Monthly active users, Commercial use allowed, Email and password sign-in, Google sign-in, Sign in with Apple, Magic links, SAML / enterprise SSO, Organisations / B2B teams |
| B2C Essentials | $35/mo | 500 Monthly active users, Commercial use allowed, More than one team member, Email and password sign-in, Google sign-in, Sign in with Apple, Magic links, Multi-factor authentication |
| B2C Professional | $240/mo | 1,000 Monthly active users, Commercial use allowed, More than one team member, Email and password sign-in, Google sign-in, Sign in with Apple, Magic links, Multi-factor authentication |
| B2B Essentials | $150/mo | 500 Monthly active users, Commercial use allowed, More than one team member, Email and password sign-in, Google sign-in, Sign in with Apple, Magic links, Multi-factor authentication |
| B2B Professional | $800/mo | 1,000 Monthly active users, Commercial use allowed, More than one team member, Email and password sign-in, Google sign-in, Sign in with Apple, Magic links, Multi-factor authentication |
Auth0 cost as you grow
Monthly cost for a typical B2B SaaS app, from the cost engine.
| Users | Plan | Monthly cost |
|---|---|---|
| 1,000 users | Free | $0/mo |
| 10,000 users | Free | $0/mo |
| 50,000 users | B2C Essentials | $3,500/mo |
| 100,000 users | B2C Essentials | — |
Lock-in
Medium: password hashes can be exported via support; rules and actions need rewriting.
Set up Auth0
Packages: @auth0/nextjs-auth0. Environment variables: AUTH0_DOMAIN, AUTH0_CLIENT_ID, AUTH0_CLIENT_SECRET, AUTH0_SECRET, APP_BASE_URL. Quickstart.
Alternatives to Auth0
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